Showing all posts within: viral
Greenpeace, known for its outspoken criticism of corporate giants destroying the planet, harnessed the power of social media for its campaign against Nestle’s use of rainforest-destroying palm oil in their Kit Kat bars. A gory parody ad for said Kit Kat was created by Greenpeace and posted on YouTube, and despite Nestle’s request for it Continue reading →
It’ll come as no surprise to hear that social media has drastically changed the way people gain fame and gain income. Aside from the thousands of middle aged twitter users offering up their ‘wealth maximising e-book‘, entrepreneurial creative types are harnessing their video cameras and taking to YouTube to shift some units. Increasingly YouTube is Continue reading →
We’ve been discussing what makes a good viral of late. It would seem that (obviously) a key factor is relevancy – make a video of stuff that people are watching right now and you’re more likely to be swept up in a nice little meme. The fact there is 10.5k videos tagged Rube Goldberg and Continue reading →
