Here’s an excellent talk by Dan Pink, cunningly animated by RSA Animate. Dan talks through a recent study undertaken by some smart people into the correlation between an increase in reward and an an increase in productivity.
Some very interesting findings, notably that the higher the reward the lower the quality of output cognative skills are required. I guess with higher reward comes higher pressure to perform, leading to stress and thus lower output.
Anyway, have a watch of the video below, and check out thersa.org to give your brain a work out.
We’ve been discussing what makes a good viral of late. It would seem that (obviously) a key factor is relevancy – make a video of stuff that people are watching right now and you’re more likely to be swept up in a nice little meme.
It does however, do exactly what it sets out to do: explain social media in plain English.
It also makes me think of ice cream which is never a bad thing.
The Southeastern Conference’s (American college sports organisation) ticket policy was basically a ban against communicating to anyone outside the game. No game updates, no photos and no video were allowed to be posted to the Internet while at a game. The SEC wanted to be the sole Tweeter.
Of course, this is absurd. It’s unenforceable, and everyone will hate you. Plenty of concerts and sporting events do not allow cameras, but to really prevent all visual content that would mean not allowing mobiles, but everyone will hate you.
Naturally, everyone hated SEC. They hated it all over the Internet, which results in a worse problem for the organisation than they started with.
They noticed and have responded with a revised ticket policy, which allows you to Tweet and take photos now. No video seems like a reasonable request, but they’ll have a fun time enforcing it.
