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Social Media DJs Following on from the recent SXSW it seems all eyes in social media are fixed on the box – Zeebox to be precise. To quote the words of Mugatu from the movie Zoolander: Social TV is “so hot right now”. But beyond all the hoopla, another media channel has been quietly perfecting the Continue reading →
The ‘Stephen Fry effect’ was well and truly in force last week, when Britain’s most iconic Tweeter helped to raise a virtual crowd of protesters against the actions of the Saul Zaentz Company. Saul Zaentz owns the rights to both the Lord of the Rings trilogy and the upcoming film, The Hobbit. To capitalise on Continue reading →
Ambient social (or ambient location) apps were one of the big trends to emerge from SXSW this year. The possibility of seamless sharing with the people physically nearby excited the SXSW base and has spawned countless blog posts around the globe. But not everyone is warm to the idea. CNN has called it “The scariest Continue reading →
Having recently been the UK’s first brand to use Twitter’s promoted Tweets, Sky have been working with us on a new, equally exciting campaign which we think is a great mash-up of social and outdoor. To demonstrate the unmissable content that Sky has on every day we came up with a great way of involving Continue reading →
With so much negativity surrounding social media at the moment, the riots and news yesterday of the awful internet ‘troll’, we thought it would be nice to pull up some good things that have been achieved through social media. Below are some of our favourites… Alice’s Bucket List Alice Pyne is 15 years old and Continue reading →
Many believe Twitter missed a trick by not introducing a monetised ad platform earlier in its lifetime, but come October that’s all changing here in the UK. we’re not so sure they’ve really missed anything. Twitter has spent a long time building its user-base and site traffic. Its users appear ready for it to become Continue reading →
On 7th August 2011, our Strategy Director, Jonathan Akwue wrote this post on his blog about the use of BBM to fuel the riots in London. His coverage was picked up by the media and covered on blogs, newspapers and news sites worldwide. Following yesterday’s Commons Committee meeting, he took the time to write his Continue reading →
This week, Engine has the pleasure of welcoming Noah Kerner, CEO of Noise to our London offices. Noise are the newest addition to the Engine group and are a US agency famous for their work with helping brands to connect with young adults (18-34) – Generation Y. Having worked with brands such as Amazon, EA, Continue reading →
Tweetbot rivals Twitter for iPhone. I took Tapbot’s new Twitter application, Tweetbot, for a spin this week, and, as predicted by the hype, I was extremely impressed. With intuitive features, that easily highlight the restrictions of the official Twitter app, it’s a strong application for the tweeter on the go. And bar a couple of Continue reading →
I’m a digital native; I swing from platform to platform like a monkey on vines, and I ‘like’ and I comment and I upload images, of my digital-native-life, as I go. I was there at the birth of mass social media, and I grabbed that bull by the horns. But what if you’re not a Continue reading →
