Is it me or are style bloggers getting younger?

This week Love magazine has dedicated it’s all important second issue to anyone under 21 with commentary from Style Rookie blogger Tavi.

Tavi isn’t alone, WishWishWish blogger Carrie is 18, Selina of Flying Saucer is in her teens and KB of “I want you to know it” is 22 years old.

E-retail group IMRG reported that 15% of fashion sales are now online and that the internet plays an important role in more than 40% of sales. It’s clear that high-street brands that haven’t already need to get to grips with bloggers.

Some brands have started to get involved – TopShop recently invited legendary style blogger Susie Lau to launch their latest collection (she’s 25 if you were wondering) and Next bought key style bloggers to their Next Directory Model Competition final to review their AW09 lines.

For brands yet to get involved, remember that style bloggers probably don’t fit the same demographic as your average customer, but they certainly pack a punch when it comes to your brand’s reputation online.