Good news for technology clients – blogs and Twitter are great for technology as a topic. Flowtown have put together a beautiful infographic based on the results of a study by the Pew Research Center.
Some interesting points coming out of this are that blogs seem to write a lot more about technology than traditional news sources, and Twitter responds much more to technology than topics like the economy and the weather.
Unsurprising, giving the technological nature of the medium but this research certainly indicates which angle to take when doing outreach for a new campaign.

Posted: June 22nd, 2010 | Author: Michelle Yeadon | Filed under: Uncategorized | Tags: blogs, infographic, press, print | No Comments »
So Nikki Finke sold Deadline Hollywood Daily to the Mail Media Corpfor $15m. Good for her.
For me, this is quite significant for blogging and moves the medium closer to magazine publishing; the changing hands of titles for this kind of money is reminiscent of acquisitions in print.
How’s this shift come about? Well, put simply:
- People started blogging
- Publications followed suit
- In this time the people had built up a following and brand to rival the publications
- Publications/media companies decide to buy blogs
To an extent, I think this adds a further degree of authority and credibility to blogging, whilst also showing that the print world is continuing to move to online (even if it is quite slowly).
All publications need do now is sort out their revenue models. But that’s a discussion for another time.

Posted: June 24th, 2009 | Author: Mark Allred | Filed under: social media | Tags: blogging, blogs, magazines, media, print, social media | No Comments »
2,559 of Wikipedia’s best articles are ‘featured articles’.
It’s these that Rob Matthews decided to press ‘cntrl + p’ on and print out (probably at work). The result is this weighty tome of some 5000 pages.
I believe his piece was to convey that it is only through computers that this amount of information becomes palatable, searchable and essentially useful.


The sheer volume of information stored on Wikipedia is massive. A text based archive of the English version takes up 2.5GB and if you include images, that number jumps to over 78GB.
If you were to print out the whole thing (not just the featured articles), this is what it would look like based on volumes 25cm high and 5cm thick (some 400 leaves), each page having two columns, each columns having 80 rows, and each row having 50 characters.

And this is what it would contain:

rob matthews via manystuff
other images via Wikipedia
Posted: June 6th, 2009 | Author: Tom Hyde | Filed under: social media | Tags: file size, print, rob matthews, wikipedia | 34 Comments »