Showing all posts within: PR
“Could social media ever offer up a rich seam of customer data, or is it just a mine of useless information?” Marketing Week recently published an article sharing concerns expressed by businesses about monitoring social media for customer data. The first being the difficulty in pairing CRM databases with social media posts. Everyone’s talking about Continue reading →
There always seems to be a celebrity tweeting about a brand they’re unhappy with – two weeks ago it was Rob Brydon with O2, and since then, Perez Hilton has been informing more than 13.5 million people about how T-Mobile and Danger and Microsoft have all failed. But what’ s a company to do in Continue reading →
