Mais oui – MTV and safe sex
I don’t know what kind of music I’ve been listening to, but I just got served an ad for MTV and the Bodyshop’s safe sex Yes Yes Yes campaign.
The ad is for the blog, where you can find Spotify playlists from bloggers and presenters, whilst the microsite links to a MySpace page, Flickr group, Facebook Cause and Twitter account. You can also sign up to the safe sex pledge; pledgers are then totalled up and global regions compared.
It’s all quite interesting, and good to see brands make use of different channels, but the pledge numbers are quite disappointing. Maybe it’s early days, or maybe spreading the brand message across several channels dilutes it. A concerted effort in one network may be a better approach.
