Oli Newton on the mobile advertising opportunity

Naturally, social media folk tend to focus on how dramatically the digital landscape has been altered by the daily emergence of new social technologies, platforms and modes of interaction.

Touchscreen handsets and operating systems revolutionised the volume and manner in which the UK uses mobile to interact with eachother, brands and the internet (usage grew 28% to 11m people last year alone).

However, this mobile boom requires infrastructure developments beyond the app store or an update in Tweet Deck or Facebook for iPhone.

i-level’s prolific Head of Emerging Platforms Oli Newton discusses in his recent article for U Talk Marketing the need for ad serving technologies to develop and standardise if brands are to reap the benefits of this dramatic increase in use and opportunity.

He also reveals his latent desire for a mobile sponsored Britney reunion in 2020.

Oli’s full article can, (and should) be read here (you could even click that little button that says ‘recommend this article’)