Flog-a-blog
So Nikki Finke sold Deadline Hollywood Daily to the Mail Media Corpfor $15m. Good for her.
For me, this is quite significant for blogging and moves the medium closer to magazine publishing; the changing hands of titles for this kind of money is reminiscent of acquisitions in print.
How’s this shift come about? Well, put simply:
- People started blogging
- Publications followed suit
- In this time the people had built up a following and brand to rival the publications
- Publications/media companies decide to buy blogs
To an extent, I think this adds a further degree of authority and credibility to blogging, whilst also showing that the print world is continuing to move to online (even if it is quite slowly).
All publications need do now is sort out their revenue models. But that’s a discussion for another time.
