The Sex and the City and the Brands
As Sex and the City is out in cinemas at midnight, we thought it would be a good time to see what brand tie-ins are generating the most buzz in social media.
In the US, the brands that dominate the buzz around Sex and the City 2 are primarily HP and Apple, as people discuss Carrie’s Macbook being replaced by an HP in a big product placement deal. Apple and HP are each mentioned in 4% of SATC2 posts.
Carrie Bradshaw made Manolo Blahniks, Macs and pink Cosmopolitans, all synonymous with householdmusts. So to see Skyy Vodka, Mercedes Benz, Moet Champagne, and Swarovski in the lineup of marketing partners fits, just like her Blahniks. But HP? brand-girl.com
Official brands Skyy vodka, Möet & Chandon champagne and Lipton teas, are all receiving relatively low levels of mentions in SATC2 buzz, only being mentioned in a combined 2% of posts. One blogger promotes the vodka in a SATC2 post:
Have a SKYY Vodka pre-movie cocktail with your SATC-crazed crew; Pat Field (the darling stylist behind the girls envelop pushing looks) created the starry nightscape design of the bottle. Cosmo anyone? thefashionistas.org
In the UK, Apple and HP are only appearing in 1.7% of SATC2 posts, while Debenhams, which has a retail partnership with the film, is mentioned in nearly 7% of SATC2 posts. One tweeter has noticed the adverts:
Müller, which has been noticed for its SATC2 adverts, is only mentioned 1.8% of the time, likely due to its perhaps irrelevance to the film, as mentioned in this tweet:
