Lomography, Gowalla and SXSW
Lomography (the people who bring you cameras like the LC-A+ and Diana+) are teaming up with Gowalla (a geo service who bring you wonderful Twitter updates like “Mike is at the station”…) for this year’s South by South West Festival.
From what I can understand, they’re going to be taking advantage of Gowalla’s items (a little like virtual gifting) to leave virtual Lomography equipment around South by South West locations. Simple enough.
But they’re also going to be leaving real Lomography kit around SXSW for people to find with the help of Gowalla.
This is a good idea and we’ve thought about doing similar things before. The key thing here is that SXSW and Lomography link up pretty well in terms of the kind of people that are interested, and Gowalla is a network “developed deep in the heart of Texas”. So it’s pretty much a good match all round.
If you’re wondering about the relevance, I took this on a Diana F+!
