Don’t Litter Twitter
Enough is enough. We’re starting the campaign against Twitter Litter.
Over the last six months or so, more and more third party services are popping up that integrate with Twitter that force the user to tweet when they use them. This leaves users with a decision; use the service and tweet, or don’t use it at all.
What this means for the community is that it is sometimes bombarded with irritating posts about what piercing, Harry Potter character or M&M colour you are.
Most people use Twitter to have conversations with others about things they’re mutually interested in. They don’t use it to see the results of inane quizzes or games, similar to those that have littered Facebook since the advent of applications. Unfortunately, unlike in Facebook, there is no overarching policy towards these services and no option to block them.
The lack of a third option (to use the service but not be forced to tweet) on some of these services is a situation that needs to be redressed. Allow users to use these services without forcing them to spam their followers.
From an advertising point of view, brands should not Litter Twitter in this way. The key for successful social communications is understanding the space and adding value, not devaluing the service by creating spam. And good practice is to always make sure any interaction is opt-in, rather than opt-out.
If you think people and services shouldn’t Litter Twitter, sign our petition; also let us know your thoughts and feelings in the comment section of this blog post. If you would like to help spread the word of the campaign then we have created a badge for your blog. Whatever you do though, don’t Litter Twitter.
Sign the petition here
http://www.gopetition.com/petitions/dont-litter-twitter.html
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