Consumers are fed up of seeing brands fan sites pop up all over the web, with little or no thought to the value they can offer that community. They’re tired of hanging out in their favourite virtual world only to be interrupted by companies who have nothing to say. Consumers are savvy and are not prepared to be marketed to in the traditional way any longer. Social Media has all the power of an adult but is behaving like a teenager.
Jam are returning to the Social Media World Forum to look at the value that Social Media can offer if only it would grow up.
Come and chat to us on stand 16, or see what Alex and Oli have to say at the conference.
Monday 15th, 2.50: “Social Media is out of control” Alex Miller & Oli Newton
Tuesday 16th, 10.30: “Benchmarking Advertising on Social Networks”
Alex Miller
You have never seen any posts made by me in this blog before, as I never had the opportunity. Arriving in London from Stockholm, Sweden and joining the Jam team three days ago I am the greenhorn of the gang. In a few days (weeks?) however, I will hopefully feel right as rain at the far end of the row of Social Media planning geniuses. If you want to know me a bit better, here is a Spotify playlist hastily put together. Its long, its weird…but its me.
There is a lot of change going on around me at the moment. First and foremost, I have once again left my hometown for a new city, a quite different one I might add (except for the weather, the weather in London is almost as bad as in Stockholm). But there are also massive changes going on in marketing industry, of which we are working in. In HP’s newest transformation video about how digital platforms are reshaping communication it is stated that by 2010, 70% of the online content will be created not by corporations but by individuals. This means that the corporations are losing their power and must start listening to their customers and start rethinking their communication. I do not think the old ways have to go completely, not all communication should go online. However, traditional messages has to be tweaked and delivered to where the audience wants to listen to it. I am still waiting for an amazing campaign where online and offline will go hand in hand in perfect synergy. The old must become integrated with the new:
