If you read my previous post from last week you might be aware that I am not a big fan of Google’s new release, Google Buzz. Honestly, I feel that the release of the iPad is equally ridiculous. They have both created products for non-existing markets. The market Google Buzz operates in is already saturated, and Apple is offering a product that sits in-between two product categories (mobile and laptop) without any of the benefits! Both Google Buzz and the iPad are considered to be the two giants’ major releases for Q1 2010, and have therefore generated a lot of discussion. However, they have also receive a lot of critique (not just from me) among all praise.
I want to see which one is considered to be the bigger failure? Or am I wrong? Are they both products that will revolutionise respective industry? Please answer the poll, and if you consider me to be wrong, please tell me why in the comments field!
(This post and poll represents my own opinions and thoughts, and not those of Jam)
As all you Gmail users probably are aware, this morning Google launched a new leap into the Social Media space. They call it Google Buzz, and it works very similarly to Facebook’s “What’s on your mind?” sharing functionality:
You are able to share thoughts, links, photos, videos, RSS feeds etc. What sets it apart from Facebook, aside from one obvious thing, is that you are able to pull in content from your social networks or utilities such as Picasa, flickr, Google Reader and Twitter. This is a great functionality that facebook is lacking, and will probably do so due to equal lack of collaboration partners. All this is done straight through your Gmail account and is shared to your Gmail contacts. You are able to follow peoples’ Buzz feeds, or bring in random content from all your contacts.
Of course this has taken Twitter by storm (around 3,189 tweets over the last 6 minutes on ‘Google Buzz”) , and is the second highest ranking topic at the moment. However, even though it holds high share of buzz, it is not really received well:
According to me the biggest difference between Buzz and Facebook is also why I don’t think it will revolutionise the Social Media world: Gmail is not the forum where you want to share thoughts, party pictures or funny videos to everyone. My contacts in Gmail differ quite a lot from my friends in Facebook. Even Twitter gets around this problem due to a level of anonymity within the micro blog. As I have used my Gmail account for professional correspondence, I run the risk of sharing my content to unintended recipients.
Even though it could be considered a nice effort by Google to try to break into even another space, I don’t think they will succeed. I use my Gmail account for sending emails, for which it is great, but that’s what I will continue to do, nothing more. I’m not saying that Google hasn’t succeeded before in branching out, but this time they are moving in the wrong direction.
But an even more important question, what happened to Google Wave? I haven’t heard anything about it over the last months. This email system that was going to revolutionise the email world, did it flop?
With the eagerly awaited Google phone (Nexus one) now officially in the wild, I sit here wondering what could have been and saddened that we are not seeing the new dawn of mobiles but simply another very good handset.
Google, I am guessing , didn’t want to have to do a deal with an operator for this. Just as we saw with the Sat nav market, get involved, get what they want then launch their own product to usurp the competition. The campaign for Google taking over the mobile world started a few years ago.
It was the quest to get free wifi across the US and other major cities. Free wifi means no need for operators. Google voice and the recently acquired Gizmo5 would allow Google to host the whole conversation without needing to rely on the network operator and really threaten the system.
We saw a brief example of what it could be like when Google was able to sponsor free wifi at the majority of US airports over the festive season. As it is, wifi coverage isn’t yet good enough and the affectionately termed ‘dumb pipes’ (the operators) will continue to be involved for the time being as a point of necessity rather than anything else.
Oli Newton is the head of emerging platforms at i-level
We’re pleased to present what we hope to be the first of many guest posts on spreadingjam.com. Mr Oli Newton (@olinewton) is the head of emerging platforms at i-level.
At the moment Wave is an undefined shell. Its core description is probably along the lines of an uber wiki based collaborative document editing tool. But that is pretty dull compared to “the next revolution in email”.
Focusing on the undefined shell though, we can picture various uses and evolutions of Wave. The problem though is that what we see now is not what will make Wave the must use, rather than the ‘must have’ (the crazy eBay prices have rationally started to fall). Like Twitter, it needs other people, applications and interfaces to help define it.
We’ve already started to see basic robots created to scour Amazon and help sell you books and DVDs, others that feed in live stock prices or tweets. The eco-system is being generated.
So for those of you who currently have it and wonder what you do with it. Don’t worry, don’t get disheartened and consign it to hype over substance, accept that we are on the cusp of something new and revel in the fact that you were there early and will be able to see it evolve and become useful. Then in 6 months or a year when it is totally different and useful, smugly tell people you were one of the first to get an invite.
Check out: http://completewaveguide.com from the First Lady of Wave Gina Trapani to really help you navigate your first attempts.
