Google Buzz – Flippin’ cool or just a flop?
As all you Gmail users probably are aware, this morning Google launched a new leap into the Social Media space. They call it Google Buzz, and it works very similarly to Facebook’s “What’s on your mind?” sharing functionality:
You are able to share thoughts, links, photos, videos, RSS feeds etc. What sets it apart from Facebook, aside from one obvious thing, is that you are able to pull in content from your social networks or utilities such as Picasa, flickr, Google Reader and Twitter. This is a great functionality that facebook is lacking, and will probably do so due to equal lack of collaboration partners. All this is done straight through your Gmail account and is shared to your Gmail contacts. You are able to follow peoples’ Buzz feeds, or bring in random content from all your contacts.
Of course this has taken Twitter by storm (around 3,189 tweets over the last 6 minutes on ‘Google Buzz”) , and is the second highest ranking topic at the moment. However, even though it holds high share of buzz, it is not really received well:
According to me the biggest difference between Buzz and Facebook is also why I don’t think it will revolutionise the Social Media world: Gmail is not the forum where you want to share thoughts, party pictures or funny videos to everyone. My contacts in Gmail differ quite a lot from my friends in Facebook. Even Twitter gets around this problem due to a level of anonymity within the micro blog. As I have used my Gmail account for professional correspondence, I run the risk of sharing my content to unintended recipients.
Even though it could be considered a nice effort by Google to try to break into even another space, I don’t think they will succeed. I use my Gmail account for sending emails, for which it is great, but that’s what I will continue to do, nothing more. I’m not saying that Google hasn’t succeeded before in branching out, but this time they are moving in the wrong direction.
But an even more important question, what happened to Google Wave? I haven’t heard anything about it over the last months. This email system that was going to revolutionise the email world, did it flop?
