Get your photos on Getty

I’m enjoying the ads on Vice at the moment.

They’ve had some really good photo-related campaigns recently, and I thougth I’d start with the Olympus Stories of the Eye. For this campaign, Alice Dellal, Lovefoxxx, Miquita Oliver and Daisy Lowe were given a PEN camera to capture their daily lives. Also, Vice users were invited to submit their images for the scenesters to pick their favourites.

It is/was a partnership, so it sits up there on Vice and is pretty cool.

A more recent campaign I’ve seen on Vice is Getty Image’s lost/found where you make a Flickr set of 10 images, and ping it over to Getty. They have a look, and if they like it, they’ll add it to their library. Presumably they’ll then sort out licensing with you and ask what control you want over your work.

What I like about lost/found is that it gives you a way of getting your images onto Getty (beyond the usual review process), whilst creating a feed of the submissions. Unfortunately, the Getty photo pool on Flickr is disabled. Surely this would be a great way of getting the images together and creating a focus for the campaign.

Nevermind.

In both cases, what works about the campaigns is that they’re using an existing site and inviting users to take part, rather than creating something new and driving traffic to it. They also give something of value; for Olympus it’s entertainment from relevant celebs, whilst for Getty it’s the chance for photographers to distribute their work and get paid for it.