YouTube is listening
YouTube has recently asked their customers what they are missing from their favourite video host. The result was a large outcry for something that goes well in line with Twitter’s genius: Simplicity. Most YouTube users want to watch videos with minimum hustle. However, there is one smaller group of people, that is very important for YouTube’s revenue stream, that wants the complete opposite: the uploaders. The latter user group wishes to enhance communication with the audience and asks further ways to increase audience volume, and both would need further added features to the interface.
So, who did YouTube listen to? Today it was announced that the video site will be launching a new version of the site, quite similar to Facebook Lite. It is not officially made yet when YouTube Feather will go live but, we the Beta version is ready for testing now. It will provide viewers with the benefit of watching video with the minimum latency possible. The downside? It achieves minimum latency through limiting many of the features available to the user lowering the amount of bytes that needs downloading by the browser. This will definitely make it more difficult to feature sponsored content, but could however contribute to an enriched brand experience for the viewer.
