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Engine agencies Jam and Synergy have launched rugby’s first-ever interactive companion app, the RBS 6 Nations Live Challenge. The app breaks new ground for rugby fans, using dual screen interaction to revolutionise and enhance the live match experience for fans watching at home. The app is designed to be played while fans watch the RBS Continue reading →
At the first F8 event, Facebook introduced ‘social graph’, then the OpenGraph came last year. This year, Facebook have developed a new type of application, and they have changed the OpenGraph so that a user can connect to anything. Applications can now publish to a user’s stream, but do not have to prompt a user. Continue reading →
With so much negativity surrounding social media at the moment, the riots and news yesterday of the awful internet ‘troll’, we thought it would be nice to pull up some good things that have been achieved through social media. Below are some of our favourites… Alice’s Bucket List Alice Pyne is 15 years old and Continue reading →
On 7th August 2011, our Strategy Director, Jonathan Akwue wrote this post on his blog about the use of BBM to fuel the riots in London. His coverage was picked up by the media and covered on blogs, newspapers and news sites worldwide. Following yesterday’s Commons Committee meeting, he took the time to write his Continue reading →
This week, Engine has the pleasure of welcoming Noah Kerner, CEO of Noise to our London offices. Noise are the newest addition to the Engine group and are a US agency famous for their work with helping brands to connect with young adults (18-34) – Generation Y. Having worked with brands such as Amazon, EA, Continue reading →
Yesterday, the GagaDaily reported something very special for fans of Lady Gaga and FarmVille, and ‘filed under miscellaneous’ doesn’t quite cover it! On the 17th of May, Lady Gaga and Zynga will unveil a special area in FarmVille, Gagaville, where fans will be able to unlock exclusive tracks from Gaga’s new album ‘Born This Way’, Continue reading →
This morning, I read that Facebook Questions was performing extremely well, and might even be a rival for the previous questions sensation, Quora. This is exciting news for Facebook, but my newsfeed is less than impressed. Ever since its installation, I’ve been subjected to a string of aimless questions, from friends and strangers alike – Continue reading →
I’m a digital native; I swing from platform to platform like a monkey on vines, and I ‘like’ and I comment and I upload images, of my digital-native-life, as I go. I was there at the birth of mass social media, and I grabbed that bull by the horns. But what if you’re not a Continue reading →
In the grand scheme of things, appreciation in the digital age has become lazy. It has. You now don’t need to write a few words in response to a funny or interesting status on Facebook, you simply ‘like’ it, and go about your business. It’s the same with Tumblr and the re-blog, and Twitter and Continue reading →
Over the last few years we’ve watched social media grow, and with it – social gaming. It’s a different facet to the gaming world, and it’s dominated by an entirely different demographic – mums. That’s right; mums are the new hardcore gamers. When I was a hardcore gamer, I enjoyed playing Grand Theft Auto. I Continue reading →
