Showing all posts within: Creative Marketing
Our Lead Planner Kate Miltner, freshly back from the States, is featured in Brand Republic’s BR Think column this morning. You can view her panel discussion in full here.
The complete footage of Kate’s ROFLcon panel is now available for viewing: Check out her recent feature in Brand Republic here.
Last week it was reported that only 10% of clients are measuring ROI in social. So, to help the other 90%, here our my quick guide to measuring the impact of social media: 1. Learn from what works The only way to do this is to read voraciously. Read the mega posts from the experts who Continue reading →
Lasting relationships are built on sharing. This is true both in life and online. Facebook is the natural home for brands to maintain loving, caring interactions with their customers. But many companies view their community as a captive audience, where they can force product down people’s newsfeeds whilst completely ignoring customer service. These brands are Continue reading →
Tumblr is the UK’s second-most popular social network, but it is talked about much less than Facebook, Twitter or even newcomers like Pinterest or Highlight. Which is a shame, really, because it is one of the most-exciting, most-engaging and most-promising networks for companies and brands to get involved with. The site, valued at £500 million, Continue reading →
I can’t say I have, and after watching these videos – I can’t say I’d want to! The Samsung Galaxy S 2 is scheduled to launch on May 1st 2011, and after the success of their Galaxy S launch last year, Samsung wanted to do something different. They wanted to take the internet craze of Continue reading →
For those of you who may not have seen, this is Jennifer Aniston’s ‘sex tape’. It has puppies, a double rainbow, internet sensation Keenan Cahill and… is sponsored by Smartwater. It’s part of a new generation of memes based on one simple question – ‘how can we make this go viral?’ It’s a question being Continue reading →
If you’re following Sweedish indie singer, Lykke Li, on Twitter, I’m sure you will have started seeing a slew of cryptic tweets from her recently, complete with tips to find rhymes and a mysterious website to visit. I, having noticed these for a short while, decided to take the bait and soon realised that those Continue reading →
For a digital designer –any designer, for that matter – colour is a secret weapon. It has a powerful role in evoking a reaction from the viewer, and though it’s often underestimated, it can help support a punch line – good or bad. This evocation involves tapping into the viewer’s subconscious (you don’t just barge Continue reading →
Here is an interesting infographic showing us how marketers are using social media in 2010. The report shows us some interesting data including the average time invested in social media each week (less than 10 hours), how long a marketers’ business or brand has engaged in social media and the clear demand to do more Continue reading →
