The Case of the Missing Cows
Everyone has heard the phrase ‘Got Milk?‘. This extremely famous advertising slogan, which uses has been adopted to outside the dairy FMCG market, was in 2002 named one of the 10 best commercials of all time. And probably rightly so, as American awareness has reached over 90% (meaning there are more Americans that know of this commercial, than actually knows how to read)
Now, the National Milk Processor Board have produced another campaign, not directly related to milk:
Through out the United States there is increasing number of reports of missing cows. How? Farmers have noticed alien space ships beaming up the dairy-producing bovine. And the reason? No one knows, but there are speculations around the aliens being after the cows’ creamy milk.
This campaign is really clever, and I love how they are not mentioning the brand at all throughout the website. I actually had to do a little investigatory research to find out who was behind this campaign.
Go to www.cowabduction.com to see for yourself how the cattle soar up into the skies!
