Showing all posts within: brands
2012 is meant to be the start of The End of Days, so these predictions may have a very short shelf life. We are living in unprecedented times. In a social media industry that is barely 5 years old, it has helped to elect Presidents, topple dictators, disrupt industries and free customers. The force of Continue reading →
I have been chewing over the unresolved drama of Google+ for a while. Reading the obituaries and early knee jerk analysis it seemed that Google had lost before the race before it had even begun. Analysts and commentators have continued with stories about traffic declines and fading user interest, whilst the snarky twitterati sit high Continue reading →
If you’ve got May’s Revolution, check out pages 52-54. It’s an article we collaborated on with the magazine about brands that are on Twitter, but doing it wrong. We had a look at over 100 brands on Twitter to figure out who was doing it wrong. What came out was that there are very few Continue reading →
As a bit of background, on Monday an ill-advised video of Domino’s employees surfaced on YouTube. Since then, almost 700,000 people have watched it and the BBC, Sun, and Sky News have run stories on it. This is an interesting example of how a brand “crisis” unfolds: A video gets posted and quickly gets a Continue reading →
