Our Brief

Vitaminwater wanted to create an engaging summer campaign to celebrate its sponsorship of London 2012 and its position as “the fun of the Games”.

Our Idea

We built an interactive Facebook Connect app to make vitaminwater drinkers the star of London 2012 – alongside Sky Sports News presenter Georgie Thompson, of course.

The Result

The app was installed more than 30,000 times and netted 34,000 new Facebook fans for the brand.