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Clients / Samsung / Life's a Photo, Take it.

Our Brief

Samsung wanted to launch its new, revolutionary GALAXY Camera around the world in a big way.

Our Idea

We recruited 32 of the most influential Instagrammers (the world’s most social photographers) and challenged them to prove that their city was the most photogenic in the world.

The Result

Over 3 months the campaign reached more than 79 million people

In total, 779 #lifesaphoto photos were shared to Instagram, creating 2 million likes and 40,000 comments

More than 330,000 visitors came to our Tumblr hub to see the best of the city photography and support their favourite, generating over 165,000 Tumblr notes and 44,000 photo shares to other social networks. 

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