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Clients / Samsung / #Breakfree

Our Brief

Samsung wanted to showcase the creative capabilities of the Samsung Galaxy Note handset.

Our Idea

We launched #Breakfree – and knit-bombed Gormley’s Iron Men, helped get Mike Skinner’s favourite indie hip-hop act off the ground and gave a BMX legend the tools to break a world record for bicycle high jump.

The Results

Viral by design, the #Breakfree films were featured in a number of publications and blogs, including The Mail Online, FAME Magazine, Music Rooms – and yes, Crochet Today.

Over the course of the campaign we saw buzz about and positive sentiment towards the product increase by 175% and 300% respectively.


"All the Best" Man Like Me

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"Until Next Time" Kye Forte

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"With Love From Olek" Olek

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