Our Brief
Samsung wanted to showcase the creative capabilities of the Samsung Galaxy Note handset.
Our Idea
We launched #Breakfree – and knit-bombed Gormley’s Iron Men, helped get Mike Skinner’s favourite indie hip-hop act off the ground and gave a BMX legend the tools to break a world record for bicycle high jump.
The Results
Viral by design, the #Breakfree films were featured in a number of publications and blogs, including The Mail Online, FAME Magazine, Music Rooms – and yes, Crochet Today.
Over the course of the campaign we saw buzz about and positive sentiment towards the product increase by 175% and 300% respectively.
