Showing all posts within: Uncategorized
By now you’ve read Alex Miller’s Campaign blog and heard what the Jam boys have to say for themselves about #SXSW2012. Now for my two pennies… Whilst many of the sessions were quite interesting and certainly hammered home the rise of ambient location (the buzz term for 2012, if you hadn’t already guessed), one of Continue reading →
The Flight Home: Reflecting on Key Themes I’ve landed back at Heathrow this morning. The SXSW Guantlet is over. On the flight home I finally had a chance to begin collecting my thoughts, digest a weeks’ worth of barbeque and get some much-needed shut-eye (as they say in Texas). So here now is some of Continue reading →
Our team – Alex Miller, Jamie Kenny, Mel Kirk and Thom James – will be at all the best social media and mobile talks, dodgy cowboy bars and in the longest queues for a proper barbeque. And they’ll be reporting in often. We’ll be blogging daily on the Campaign website and here on Spreading Jam. Continue reading →
The Jam mobile team has recently returned from an intense week in Barcelona at the annual GSMA Mobile World Congress – a gathering of the mobile world’s superpowers (bar Apple of course) to discuss how mobile is impacting not only communications but also our larger society. As ever, the overarching theme is that “this is Continue reading →
The story of our lives isn’t told in brief bursts of text and fleeting, disconnected images. Life is a continual flow of events, memories, sense impressions, music, opinions, punctuated by important and special milestones. The story of a brand is the same; its heritage and brand values are created through the history and the continual Continue reading →
Did you miss the #socialympics at Engine HQ? Or do you simply want to revisit some of the key points made during the debate? Either way, we’ve got you covered with this video highlight: The panel was chaired by Synergy’s Tim Crow and included: Chris Tomlinson, record-breaking British long jumper and double Olympian Gordon Lott, Continue reading →
Monday morning saw the kickoff of the Engine-wide Lift Off Competition. This week we’ve been pitted against WCRS, Partners Andrews Aldridge in a battle to collect the most hashtag mentions on Twitter. The brief? To communicate what each of our respective agency is all about by decorating a lift each. While we’ve all created vinyl Continue reading →
Engine agencies Jam and Synergy have launched rugby’s first-ever interactive companion app, the RBS 6 Nations Live Challenge. The app breaks new ground for rugby fans, using dual screen interaction to revolutionise and enhance the live match experience for fans watching at home. The app is designed to be played while fans watch the RBS Continue reading →
So it’s November and as most of us know, it’s that time of year where men get to prove they’re real men and have the ‘manly’ ability to grow a large amount of hair above their top lip. Whether they end up with full grown taches or just a few strands of hair, Movember is Continue reading →
Last week I attended the Chinwag Insight conference on Facebook Marketing. Amidst the usual case studies, exhortations to “build, engage and prosper” in social, and the inevitable point-by-point breakdown of the changes ushered in after F8, one segment of the discussion in particular made me stop and think: how to get your fans spending money Continue reading →
