Showing all posts within: Social Media
Tesco Mobile, one of the UK’s fastest growing mobile networks, has appointed Engine partners Jam as its social media and mobile agency and MHP as its PR agency. Jam will develop a UK social media strategy for Tesco Mobile and manage the network’s online communities. The scope of work for Jam encompasses the Tesco Mobile Continue reading →
Social Media DJs Following on from the recent SXSW it seems all eyes in social media are fixed on the box – Zeebox to be precise. To quote the words of Mugatu from the movie Zoolander: Social TV is “so hot right now”. But beyond all the hoopla, another media channel has been quietly perfecting the Continue reading →
Campaign’s Alasdair Reid asked London’s social media set how brands can benefit from the latest Facebook developments. Our CEO, Alex Miller, said: Timeline has had mixed feedback from users (but then any new feature always does) and time will tell whether or not this pans out. However, the dramatic rise of the social network Pinterest Continue reading →
Ambient social (or ambient location) apps were one of the big trends to emerge from SXSW this year. The possibility of seamless sharing with the people physically nearby excited the SXSW base and has spawned countless blog posts around the globe. But not everyone is warm to the idea. CNN has called it “The scariest Continue reading →
It’s been a long time coming, but Facebook Brand Pages have just had an extreme makeover. This update represents the biggest set of changes to Brand Pages on Facebook since the network’s creation. While the changes are radical, and remove some features brands have grown reliant on for their activities on Facebook, they also provide Continue reading →
Once again social media week has come and gone in London. In no particular order here are a few of my observations on some of the big themes that emerged … 1. The role of social is to inspire With a bit of imagination, social media can be about so much more than listening, customer service, community management Continue reading →
Sky and Jam launched the Watch.Share.Win app on Sky’s Facebook page last week to encourage fans to share their favourite Sky shows with their fans. At the heart of the app is a simple but addictive game that encourages fans to watch exclusive trailers and behind-the-scenes content from their favourite Sky programmes and share them Continue reading →
Social media is revolutionising sport, creating huge challenges and opportunities for rights holders, athletes, brands and the media, and transforming consumers’ experience of major sporting events. London 2012 will be a historic moment in this revolution. With the major social networks now at critical global mass, the fusion of social, mobile and local growing exponentially, and Continue reading →
2012 is meant to be the start of The End of Days, so these predictions may have a very short shelf life. We are living in unprecedented times. In a social media industry that is barely 5 years old, it has helped to elect Presidents, topple dictators, disrupt industries and free customers. The force of Continue reading →
I have been chewing over the unresolved drama of Google+ for a while. Reading the obituaries and early knee jerk analysis it seemed that Google had lost before the race before it had even begun. Analysts and commentators have continued with stories about traffic declines and fading user interest, whilst the snarky twitterati sit high Continue reading →
