spreading jam

Social media is revolutionising sport, creating huge challenges and opportunities for rights holders, athletes, brands and the media, and transforming consumers’ experience of major sporting events. London 2012 will be a historic moment in this revolution. With the major social networks now at critical global mass, the fusion of social, mobile and local growing exponentially, and Continue reading →

2012 is meant to be the start of The End of Days, so these predictions may have a very short shelf life. We are living in unprecedented times. In a social media industry that is barely 5 years old, it has helped to elect Presidents, topple dictators, disrupt industries and free customers. The force of Continue reading →

I have been chewing over the unresolved drama of Google+ for a while. Reading the obituaries and early knee jerk analysis it seemed that Google had lost before the race before it had even begun. Analysts and commentators have continued with stories about traffic declines and fading user interest, whilst the snarky twitterati sit high Continue reading →

Social media has changed the way that people communicate for the better in recent years, but a dark horse can claim to be one of the instigators and a continued success story of this trend. LinkedIn was founded in December 2002 and it has seen MySpace, Bebo and Friends Reunited come and go whilst it Continue reading →

I’ve recently read IBM’s executive report “From social media to Social CRM” and it makes a very interesting read. Rather than support the business view that customers are using social media to learn about products or access information, it demonstrates that customers are far more pragmatic using social media as a way of obtaining discounts Continue reading →

And if she doesn’t, you could always ask online. It’s easy to preach to the converted. It’s considerably more difficult to explain how a flash based memory drive with no moving parts can transform virtually any computer set-up. Well at least we found it difficult… But online, as in life, these things are easy when Continue reading →

“From live streams to runway shows to an arms race on social media platforms, brands are seeking the halo of innovation that comes from inspired online programming.” – L2 Think Tank’s 3rd annual report Digital IQ Index for Luxury assesses and ranks the competency of 49 prestigious brands including Burberry, Chanel and Kate Spade in the Continue reading →

At the first F8 event, Facebook introduced ‘social graph’, then the OpenGraph came last year. This year, Facebook have developed a new type of application, and they have changed the OpenGraph so that a user can connect to anything. Applications can now publish to a user’s stream, but do not have to prompt a user. Continue reading →

Having recently been the UK’s first brand to use Twitter’s promoted Tweets, Sky have been working with us on a new, equally exciting campaign which we think is a great mash-up of social and outdoor. To demonstrate the unmissable content that Sky has on every day we came up with a great way of involving Continue reading →

On this gloriously sunny Friday we give you what we’re loving this week… Fave place True Grit for free tonight! A free film on the Southbank, what more could you want on this balmy day? Fave link Is this Dalton? For you East Londoner’s. Fave Photo Too cute It’s not a cat this week! Fave Continue reading →