spreading jam

After the devastation of the 2011 riots we saw hope break despondency and the communities of ‘broken Britain’ rally together to show courage and solidarity in the face of adversity. As quickly as social media was attributed to fueling the riots, so was it quick to facilitate the rebuild – as #riotcleanup took to the Continue reading →

“Could social media ever offer up a rich seam of customer data, or is it just a mine of useless information?” Marketing Week recently published an article sharing concerns expressed by businesses about monitoring social media for customer data. The first being the difficulty in pairing CRM databases with social media posts. Everyone’s talking about Continue reading →