Spreading Jam Blog / video

Welcome to the reboot: where we reset for the ascendancy of social business.

For those of you who may not have seen, this is Jennifer Aniston’s ‘sex tape’. It has puppies, a double rainbow, internet sensation Keenan Cahill and… is sponsored by Smartwater. ...

Greenpeace, known for its outspoken criticism of corporate giants destroying the planet, harnessed the power of social media for its campaign against Nestle’s use of rainforest-destroying palm oil in their Kit Kat bars. A gory parody ad for said Kit Kat was created by Greenpeace and posted on YouTube, and despite Nestle’s request for it to b ...

We've been discussing what makes a good viral of late. It would seem that (obviously) a key factor is relevancy - make a video of stuff that people are watching right now and you're more likely to be swept up in a nice little meme. The fact there is ...

Most of you will find this clip annoying. It's patronising, obvious and bumbles along at a snails pace using that painfully-current cut-out-pieces-of-paper-analogue-aesthetic-made-popular-by-the-twitter-in-plain-English-video. It does however, do exactly what it sets out to d ...

The Southeastern Conference's  (American college sports organisation) ticket policy was basically a ban against communicating to anyone outside the game. No game updates, no photos and no video were allowed to be posted to the Internet while at a game. The SEC wanted to be the sole Tweeter. Of course, this is absurd. It's unenforceable, ...