Spreading Jam Blog / trends

Socialympics: Twitter’s Quicker, but the BBC is Balanced.

Social Mobile Aug 6, 12 by Dan Osburn

It’s fair to say that coverage of sporting events has never pleased everyone – there will always be disgruntled viewers. Ten years ago people would retreat to forums or real-life conversation to moan, today the method of expressing one’s immediate disgust is primarily Twitter. The BBC have taken their fair share of criticism durin ...

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A Preview of Twitter Cards

Social Media Aug 3, 12 by Dan Osburn

Our friends and Engine partners at Deep Focus sent us their view on Twitter Cards and what they mean to marketers ...

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OMG! Early Twitter Drama at the 2012 London Games

Social Media Jul 31, 12 by Dan Osburn

We knew that this year’s Olympic Games would be the world’s first Socialympics, with a record-breaking number of spectators tweeting, checking in and uploading footage to Instagram and YouTube. We also knew that we’d have unprecedented access to athlete’s live ...

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Socialympics: Social Mobile Games if the Mobile Networks #Fail?

Jul 30, 12 by Dan Osburn

One of our major predictions about the Games last week was that one or more of the main mobile networks will crash. There's about 8 million people in London, and another 6 million are estimated to be visiting throug ...

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Socialympics Predictions: what’s going down at the Games

Buzz Monitoring Jul 25, 12 by Dan Osburn

We’ve all been waiting for the Games with baited breathe for ages now – and the hour is finally upon us. We’ve got our research team ready to start sifting through all of the buzz, eager to produce insightful content. But before we do, here are some Socialympics predictions from ...

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Diamond Standard: Should CEOs Learn to Hug a Hashtag?

Social Media Jul 10, 12 by Dan Osburn

Last week we learnt a new way to fling a digital finger up at anyone foolish enough to incur our social media rage - Nell Diamond’s #HMD is definitely a contender for most notorious hashtag of the year, arriving as an unexpected contrib ...

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Facebook Want to Take on Pinterest?

Facebook Jul 2, 12 by Dan Osburn

Rumour has it that Facebook is looking to unveil a new Want button to compete with Pinterest and their incredible ability to drive retail sales.

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Has the new Facebook Timeline really turned Pages into Destination Sites?

Buzz Monitoring Jun 26, 12 by Michelle Yeadon

A recent eConsultancy  blog post on the new Facebook Timeline and its potential effect on fan behaviour suggests that Fans might be treating Brand Pages as specific destinations. I think that's contestable and, though I disagree with th ...

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From the Jam Jar: 5 must-read links for Friday

Social Media Jun 22, 12 by Dan Osburn

Beneath the Surface, a closer look at Microsoft’s New Tablet This week Microsoft announced the clever design and engineering of their new tablet ‘Surface’. Although much of the attention has focussed on the tech behind the new tablet, there h ...

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The Psychology of Online Influence

People Jun 7, 12 by Dan Osburn

If you have ever been a community manager, then quite a lot of the insights shared at the event won’t come as a surprise but there were a few takeaways that will come in useful when planning your content strategy:

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