Spreading Jam Blog / technology

Socialympics: Twitter’s Quicker, but the BBC is Balanced.

Social Mobile Aug 6, 12 by Dan Osburn

It’s fair to say that coverage of sporting events has never pleased everyone – there will always be disgruntled viewers. Ten years ago people would retreat to forums or real-life conversation to moan, today the method of expressing one’s immediate disgust is primarily Twitter. The BBC have taken their fair share of criticism durin ...

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A Preview of Twitter Cards

Social Media Aug 3, 12 by Dan Osburn

Our friends and Engine partners at Deep Focus sent us their view on Twitter Cards and what they mean to marketers ...

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OMG! Early Twitter Drama at the 2012 London Games

Social Media Jul 31, 12 by Dan Osburn

We knew that this year’s Olympic Games would be the world’s first Socialympics, with a record-breaking number of spectators tweeting, checking in and uploading footage to Instagram and YouTube. We also knew that we’d have unprecedented access to athlete’s live ...

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Socialympics: Social Mobile Games if the Mobile Networks #Fail?

Jul 30, 12 by Dan Osburn

One of our major predictions about the Games last week was that one or more of the main mobile networks will crash. There's about 8 million people in London, and another 6 million are estimated to be visiting throug ...

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Socialympics Predictions: what’s going down at the Games

Buzz Monitoring Jul 25, 12 by Dan Osburn

We’ve all been waiting for the Games with baited breathe for ages now – and the hour is finally upon us. We’ve got our research team ready to start sifting through all of the buzz, eager to produce insightful content. But before we do, here are some Socialympics predictions from ...

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Has the new Facebook Timeline really turned Pages into Destination Sites?

Buzz Monitoring Jun 26, 12 by Michelle Yeadon

A recent eConsultancy  blog post on the new Facebook Timeline and its potential effect on fan behaviour suggests that Fans might be treating Brand Pages as specific destinations. I think that's contestable and, though I disagree with th ...

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From the Jam Jar: 5 must-read links for Friday

Social Media Jun 22, 12 by Dan Osburn

Beneath the Surface, a closer look at Microsoft’s New Tablet This week Microsoft announced the clever design and engineering of their new tablet ‘Surface’. Although much of the attention has focussed on the tech behind the new tablet, there h ...

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Jam in the Press: Samsung #Breakfree Launch

Jam in Press Jun 19, 12 by Dan Osburn

The first in our series of Breakfree Films for Samsung has gone live. The new film features ‘guerrilla’ knitwear artist Olek travelling the UK in a knitted taxi and adorning various landmarks with colourful knitted items. http://www.youtube.com/watch?v=4OCxq1bkqmc Visit the ...

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Jam in the Press: Samsung ties with artists for 'creative' Note campaign

Jam in Press Jun 12, 12 by Dan Osburn

Our upcoming #Breakfree project for Samsung has been featured in Marketing magazine: The first film in the ‘Breakfree’ series, which debuts this week, features ‘guerrilla’ textile artist Olek travelling the UK in a knitted taxi and adorning various landmarks with colour ...

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The Psychology of Online Influence

People Jun 7, 12 by Dan Osburn

If you have ever been a community manager, then quite a lot of the insights shared at the event won’t come as a surprise but there were a few takeaways that will come in useful when planning your content strategy:

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