Spreading Jam Blog / socialympics

London 2012 – a monumental success for athletics, culture and society. If the challenge before was to ensure that Britain didn’t embarrass itself, then after it’s to try to keep the positivity going. Can social media pick up the baton and play a major role in the continuation of the story? I don’t know if it’s something exclusiv ...

Get Your Flag Out, a fan-favourite app for the 2012 Olympic Games, has been updated to celebrate the 2012 Paralympic Games. Get Your Flag Out – Paralympic Edition lets you choose up to three countries to support and ale ...

Did you ever go on a summer camp when you were younger and get that lump-in-your-throat feeling when you were leaving? If not, I can safely say that as a veteran of many, both as a camper and a leader, I did. You’re so caught in the buzz of it all and running on adrenaline for the duration that only once it’s over do you have time to reflect ...

It’s fair to say that coverage of sporting events has never pleased everyone – there will always be disgruntled viewers. Ten years ago people would retreat to forums or real-life conversation to moan, today the method of expressing one’s immediate disgust is primarily Twitter. The BBC have taken their fair share of criticism durin ...

We knew that this year’s Olympic Games would be the world’s first Socialympics, with a record-breaking number of spectators tweeting, checking in and uploading footage to Instagram and YouTube. We also knew that we’d have unprecedented access to athlete’s live ...

One of our major predictions about the Games last week was that one or more of the main mobile networks will crash. There's about 8 million people in London, and another 6 million are estimated to be visiting throug ...

We’ve all been waiting for the Games with baited breathe for ages now – and the hour is finally upon us. We’ve got our research team ready to start sifting through all of the buzz, eager to produce insightful content. But before we do, here are some Socialympics predictions from ...

It's only 9 days until the Opening Ceremony - so we've compiled a list of essential apps for the 2012 Games. Whether you're a local Londoner or a visitor to the Games, there's something on our list for everyone.

Way back in February, we dubbed the 2012 Games the Socialympics - as they will be the first truly social mobile Olympic Games. And now, 10 days from the Opening Ceremony, all the social media fun is starting to kick off already. Just hours after arriving ...