Spreading Jam Blog / olympics

London 2012 – a monumental success for athletics, culture and society. If the challenge before was to ensure that Britain didn’t embarrass itself, then after it’s to try to keep the positivity going. Can social media pick up the baton and play a major role in the continuation of the story? I don’t know if it’s something exclusiv ...

It’s fair to say that coverage of sporting events has never pleased everyone – there will always be disgruntled viewers. Ten years ago people would retreat to forums or real-life conversation to moan, today the method of expressing one’s immediate disgust is primarily Twitter. The BBC have taken their fair share of criticism durin ...

We knew that this year’s Olympic Games would be the world’s first Socialympics, with a record-breaking number of spectators tweeting, checking in and uploading footage to Instagram and YouTube. We also knew that we’d have unprecedented access to athlete’s live ...

One of our major predictions about the Games last week was that one or more of the main mobile networks will crash. There's about 8 million people in London, and another 6 million are estimated to be visiting throug ...

Social media is revolutionising sport, creating huge challenges and opportunities for rights holders, athletes, brands and the media, and transforming consumers’ experience of major sporting events.

With the Olympic games fast approaching, many marketeers are still left wondering how to associate their brands. Jam's MD Alex Miller speaks to Brand Re ...