Jam in the Press: A Look Inside the Social Media Industry
Jam in Press by Dan Osburn
Earlier this year, we helped Marketing create a social media exam to put marketers and agencies to the test. These are the results.
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Has the new Facebook Timeline really turned Pages into Destination Sites?
Buzz Monitoring by Michelle Yeadon
A recent eConsultancy blog post on the new Facebook Timeline and its potential effect on fan behaviour suggests that Fans might be treating Brand Pages as specific destinations.
I think that's contestable and, though I disagree with th ...
The Psychology of Online Influence
People by Dan Osburn
If you have ever been a community manager, then quite a lot of the insights shared at the event won’t come as a surprise but there were a few takeaways that will come in useful when planning your content strategy:
Imagining a Facebook Phone
Facebook by Dan Osburn
You may have seen the recent press speculation once again kicking around the idea that of Facebook are preparing to launch their own smartphone, so Steph Burnigham from our mobile team has developed a concept of the device that puts the focus firmly on users’ Friends.
A quick guide to measuring social media
App Review by Dan Osburn
Last week it was reported that only 10% of clients are measuring ROI in social. So, to help the other 90%, here is our quick guide to measuring the impact of social media:
The future of data visualisation: telling a visual narrative
Data Visualisation by Kirsty Dixon
The below video is a talk from Wesley Grubbs, of Pitch Interactive, at the recent See Conference (#6) in Germany. It’s quite long but if you have some free time, it’s definitely worth a listen; he has some key points about the future of data visualisation ...
Buzz monitoring isn’t voodoo; it's just knowing how to use the data
Buzz Monitoring by Michelle Yeadon
“Could social media ever offer up a rich seam of customer data, or is it just a mine of useless information?”
Marketing Week recently published an article sharing concerns expressed by ...
Data visualisation - essential in making sense of the world around us
Data Visualisation by Kirsty Dixon
When something becomes ‘fashionable’, you very quickly learn how not to do it. A few months ago I thought I’d dabble in the animal print trend, but the same day I saw a women dressed head to toe in an ensemble of jungle prints and was reminded to keep any additions to my wardrobe minimal. Just like leopard print, when it comes to data visu ...
The data driven life
Social Search by Bhavin Pabari
Clever folks from Harvard have tracked 300 million tweets over a 3 year period to find out the mood of the USA during various hours throughout the day. Excluding the various disparities between the mornings and evening of different states (and all the other various inferences they must have made), this is an interesting study into the data drive ...