Spreading Jam Blog / brands

ROFLCon: Internet Culture is Serious Play

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"Some are tempted to think of life in cyberspace as insignificant, as escape or meaningless diversion. It is not. Our experiences there are serious play. We belittle them at our risk." - Sherry Turkle, Life On The Screen (1995) Last Friday, anyone walking through the doors o ...

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Sharing the Cover: Relationships and Reciprocity.

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Lasting relationships are built on sharing. This is true both in life and online. Facebook is the natural home for brands to maintain loving, caring interactions with their customers. But many companies view their community as a captive audience, where they can force product down people’s newsfeeds whilst completely ignoring customer se ...

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