Why Twitter brand pages are the Next Big Thing
by Dan Osburn
Twitter is in the process of rolling out Enhanced Profile Pages for brands across the UK. Here at Jam we’re very excited to be one of the first agencies to experiment with the new features having launched @skyhd a few weeks ago.
Twitter set limits (140 characters etc) that force users to communicate effectively and concisely. Brands want to take those concise messages and combine them with as many opportunities to get a message across as possible. An Enhanced Profile Page (EPP), which allows brands to develop marketing pages of their own, in line with Facebook Pages, allows this to be achieved.
EPPs have all the features of a stand Twitter page - timeline of tweets, background skin – but also allow for creation of richer content and give several chances to display constant marketing messages to visitors. These include an embedded tweet, which is essentially media (video or image) ‘stuck’ to the top of the timeline, a refreshed background skin, and a customisable header.
You may only have one opportunity to make an impression with your customers on your Twitter profile page – once someone has found a profile page and clicked follow, the pages’ tweets will enter into their timeline and they may never revisit the brand homepage. This paucity of interaction demonstrates why it’s so important to make an Enhanced Profile Page that’s attention grabbing, multi-channel and focussed.
If an EPP is carefully crafted to ensure people see exactly what you want them to – displaying a message that defines and describes the brand, it’s possible to create a page which your followers will visit time and time again
We’re very excited to be working with our clients in the coming weeks to help develop their Twitter profile pages and make them stand out from the crowd. Watch this space for new innovative changes.
N.B. Only brands who have purchased Promoted Products are currently entitled to Enhanced Profile Pages - however there’s no extra charge to set one up.
by Gemma Clark.