What foursquare 5.0 Means for Brands
Thinking by Dan Osburn
Foursquare released a major redesign last week that transitions it more fully from a check-in gamification platform to a discovery platform. With over 20 million registered foursquare users, this redesign could signal a big opportunity for retail and brands.
To help understand the developments, our Engine sister agency, Deep Focus, has created a POV, which covers the key changes, their implications and how brands and marketers can get the most out of the platform.
Top Line: what the relaunch means for brands:
Greater potential to influence purchase decisions and destination choices in real-time.
Provides more contextually relevant earned media – as opposed to the neutral awareness of check-ins.
The value exchange is now emphasized, and may broaden foursquare’s appeal to masses.
You can download their full report on Scribd and discover
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