Social media is revolutionising sport, creating huge challenges and opportunities for rights holders, athletes, brands and the media, and transforming consumers’ experience of major sporting events.

London 2012 will be a historic moment in this revolution. With the major social networks now at critical global mass, the fusion of social, mobile and local growing exponentially, and new platforms emerging every day, London 2012 will be the first truly social mobile Olympic Games – for the Games and its many stakeholders, and for consumers.

It will be the first Socialympics.

And as part of the London leg of Social Media Week 2012, together with our Engine partners Synergy, we’re staging a unique event here at Engine’s UK HQ in central London to get the Socialympics started.

In front of a specially-invited audience, we’re bringing together key players in the London Socialympics to discuss and debate this key moment in sports and sports marketing history.

Our panel will feature Chris Tomlinson, record-breaking British long jumper and double Olympian; Gordon Lott, Head of London 2012 Partnership and Group Sponsorship at Lloyds TSB, the London Games’ first domestic sponsor; Hugh Chambers, Chief Commercial Officer of the British Olympic Association; Paul Kelso, Chief Sports Reporter of the Daily Telegraph; Tim Crow, CEO of Engine's sports sponsorship agency, and our own CEO, Alex Miller.

It promises to be an entertaining and insightful debate on what will inevitably be one of the key issues of London 2012.

And naturally, we will be live tweeting the event. Watch the hashtag #socialympics for all the highlights from the discussion.

Feel free to send us the questions and topics you’d like to see debated, either using the comments section below, or by tweeting them to me, @AlexMiller_, Synergy’s Tim Crow, @synergytim, or @spreadingjam.