Top 9 Reasons to take Zeebox seriously
Social Media by Dan Osburn
Launched in October 2011, Zeebox is a free interactive social experience which capitalises on the dual screening phenomenon by bringing users closer to their favourite TV programmes. The Social TV platform is a hit with viewers and broadcasters alike.
Here’s the top 9 reasons to take Zeebox seriously:
Thanks to a TV ad campaign launched last month, Zeebox has been adding up to 15,000 new users an hour since.
Total UK user figures are currently not published but there were an estimated 250,000 influential fans of the app in January.
The app links directly through to iTunes where users can buy songs featured during TV shows.
The app’s new “Zeetags” (in-line links to buy products that appear on the programmes being watched) appear on about 20% of UK TV’s commercial break ads with this figure on the rise.
Users can see what their favourite stars are watching with “Starwatch”, they can then watch along with them and contribute to the conversation via the Twitter feed.
Social payments and voting mechanics are coming soon to create a truly immersive companion app.
Zeebox cites almost a third of all internet usage is the UK is done while watching TV and more than half of viewers browse the web while watching TV.
Earlier this year Zeebox teamed up with BSkyB to allow the TV-sharing service to be used within Sky’s existing mobile apps, namely Sky+ and Sky Go.
New features are being added to the app every two weeks, the latest development being the ability to create a personalised 7 day TV guide.
Rachel Wilson is an account executive at Jam and Social TV enthusiast. Follow her on Twitter.
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