The Social TV Revolution: 5 Things Zeebox is radically changing
We all know Zeebox is leading the Social TV Revolution right now. It’s time to dig a little deeper into what makes this up-and-coming social service so compelling.
Here’s the top 5 things Zeebox is radically changing in TV Land:
1. It makes TV more personal
Zeebox lets users totally personalise their EPG by sorting, favouriting and editing their channel lists. Zeebox’s Anthony Rose also says, “When you’re trying to decide what to watch, instead of just clicking through a list of channels, you’ll be able to see which ones are the most popular right now, watch with friends, buzz friends to come watch with you.” You may never end up watching a dud again.
2. It offers a new advertising opportunity
Zeebox actively “listens” to the programmes users are watching and offers up in-line links, or “Zeetags”, to buy the products being mentioned on TV. Think next-level product placement. This clever monetisation scheme allows advertisers to identify new audiences and think intelligently about how to engage these audiences to encourage them to click and ultimately buy, without interrupting their TV watching.
3. Finally, advertisers can really link TV ads directly to web traffic data
Marketing Week wrote in October about advertisers’ impatience for more data to prove the effectiveness of TV advertising. Using Zeebox, adverts can be created with specific calls to action and effectiveness can be monitored more accurately as a result. As the platform integrates more deeply with Twitter and Facebook, there are ever more opportunities to exploit the data on offer.
4. It has major player buy-in
In January 2012 BSkyB hailed 2012 as “the year of the tablet”. Not surprising then that they’ve snapped up a 10% stake in Zeebox and already begun integrating the app into their offering. During the final of Got To Dance in March this year, users could access a live in-app video feed for the very first time. E4 and ITV have also been quick to see the potential, using the app alongside selected reality TV shows.
5. It now comes as standard
The Company has partnered with electronics manufacturer Vestel to bring the technology to up to 9 million new connected TVs which have the app already embedded. All of this leaves Zeebox well placed to be the indispensible companion to TV viewing, the best thing to happen to TV since TV?
Rachel Wilson is an Account Executive at Jam. Follow her on Twitter.