Socialmatic (Instagram) Camera:

The new brand has been revealed to make the internet dream a reality; the first ‘crowd wanted’ camera. The camera similar to the filters used on Instagram, has no direct partnership with them or Facebook. It encourages users to enjoy the experience of photography by living the emotions, capturing the shoot, adding the filter and sharing amongst social networks and in the real world.

How Demographics Impact Digital Coupon Conversion Rates:

This study reveals important insights that brands can utilize to improve online engagement activities. Real-world metrics assigned to digital coupons can be used exclusively to drive in-store sales. The results identify older customers, women, the employed and highly educated as more likely to boost usage of digital coupons.

Samsung make major announcements at IFA:

Samsung announced its new NFC devices at the IFA show in Berlin this week. The line-up includes a Windows Phone 8 Smartphone, a Windows 8 Tablet and the Galaxy Note II.

Facebook Updates Camera App, Talks Mobile Strategy:

Facebook has released its first significant update to Facebook Camera, the social network’s standalone photo-sharing app. Users can now create and edit Facebook albums from within the Camera app. The update adds several other new features, including a News tab for photo-related notifications, the ability to “Like” comments, and overall bug fixes.

McCann London: What do consumers use different social sites for? [Infographic]:

Each social media platform, fulfils a very specific need for consumers.  To build knowledge or to understand a particular topic, they will turn to brand websites and forums; for fun and entertainment, social networks and Instant Messenger are considered more appropriate. It also details the decline of visits to customer websites, and how social media has essentially relegated brand sites to an informational role working in unison with the other online presences that brands have.