The Impact of Mobile on Social: a few more points from Ronan Shields
On Tuesday evening, we hosted an event called The Impact of Mobile on Social that featuring speakers from Jam, New Media Age, Telefonica and more. NMA Mobile Correspondent Ronan Shields felt he had a few more bits to add, so we invited him to guest post on our blog.
First of all, I'd like to say thanks to all the guys at Jam for inviting me to take part in its ‘social mobile’ event during Social Media Week London. It was an informative evening and one I enjoyed.
Looking back on Twitter, I see some of the things I mentioned on the panel where highlighted on the #SMWLondon and #SMWmobileimpact hash tags.
So I thought I’d explain a bit further and provide links back to the research I’ve used to inform the points I raised.
Is Facebook – approaching saturation point?
It’s a point that I raised due to two reports I covered recently where both Distimo and Experian revealed that app installs of Facebook where slowing down compared to more niche networks such as Instagram.
Here’s a link to the Foursquare promoted specials slots I mentioned during the panel session that are currently being trialled in the US. However, Foursquare is planning to slowly to introduce them to the UK market.
Twitter’s mobile ad engagement rates of up to 3%
Here I was referring to a recent IAB Mobile Engage presentation by Twitter UK sales director Bruce Daisley who spoke about a recent Cadbury's campaign that received engagement rates of up to 3%.
Online brands getting it 'right' on mobile
Here I referenced the fact that eBay just that day had celebrated 100m downloads of its suite of mobile apps with one purchase every second via mobile in the UK alone.
If you have any further questions then please feel free to give me a shout at @ronan_shields and I hope you all found it useful.
Ronan Shields is mobile correspondent at NMA. Follow him on Twitter.