Way back in February, we dubbed the 2012 Games the Socialympics - as they will be the first truly social mobile Olympic Games.

And now, 10 days from the Opening Ceremony, all the social media fun is starting to kick off already.

Just hours after arriving on these shores, athletes have already begun tweeting from the Olympic Village, giving an unprecedented insight into what life is actually like there. Hot topics of conversation? "tales of missing kit, uncomfortable beds and getting lost on buses," according to the Evening Standard.

And, of course, people from all over the world have been tweeting about crazy London traffic (nothing new) and queuing horrors at Heathrow (again, nothing new).

Starting on Thursday 19 July, EDF (official energy supplier of The Games) will use the London Eye to display a light show powered by the public's tweets. The light show is powered by software that examines the huge body of tweets about The Games coming from the UK, measures them for sentiment and turns the Eye into a huge emoticon.

Look towards the South Bank every night from 9:00 PM to check the emotional the pulse of the nation.

In case you missed the original discussion, get all up to speed with the issues around the world's first Socialympics with this video clip, featuring Chris Tomlinson, record-breaking British long jumper and double Olympian; Gordon Lott, Head of London 2012 Partnership and Group Sponsorship at Lloyds TSB, the London Games' first domestic sponsor; Hugh Chambers, Chief Commercial Officer of the British Olympic Association; Paul Kelso, Chief Sports Reporter of the Daily Telegraph; Tim Crow, CEO of Engine's sponsorship agency Synergy, and our own CEO, Alex Miller.

http://youtu.be/lVCaIX6iI9A

Dan Osburn is Jam's Brand Manager.