We’re big believers in Social TV here at Jam, so is it any surprise that we’re big fans of Zeebox? This elegant app is taking the TV world by storm and bringing dual-screen social TV out of its niche and into the mainstream.

While many of my colleagues use the service, I’m thoroughly addicted. Here’s how Zeebox is changing my TV viewing habits – and my life:

1. I don’t have to decide what to watch.

Being a terminally bad decision maker (Food envy? Every meal. Wish I’d picked the other shoes? You got it.), Zeebox has freed me from the shackles of making my own mind up. I can simply look at what everyone else is watching and jump on the bandwagon according to what’s most popular.

2. I’m in with the C-List.

An avid reader of Heat (Now, Closer, Glamour…), I can now not only watch along with my favourite C-list celebrities using ‘Starwatch’ but I can also judge their viewing habits. Marvellous.

3. I get all the goss without getting dressed.

If I feel like having a glass of wine and gossiping about Embarrassing Bodies, in my pyjamas. I can settle in with Zeebox and a nice Rioja without worrying about styling my hair. Or listening to friends moan about their new boyfriend over the opening credits.

4. I’m more *ahem* culturally literate.

Zeebox not only feeds my Twitter addiction with a live feed for every show but means I’m always prepared for water cooler chat the next day. I can catch up with my boss about their favourite soaps, without having to actually watch a single episode.

5. Seen it? Liked it? I can buy it.

I need never wonder what a vajazzle is again. Live ‘Zeetags’ listen to what is being said in whichever programme I decide to tune into and supply relevant links to keep me up to date and informed. With an increasing number of advertisers now also seeing the potential, I can also shop whilst I watch.

Rachel Wilson is an account executive at Jam and Social TV enthusiast.