Monday Morning Spread: 24 September
Users will be given more creative control over the background image on their page and there will be a new feature, a profile header photo, similar to Facebook’s cover photo.
A great example of a reactive social campaign that targets young people who will be eligible to vote for the first time in the US Presidential election. The Obama campaign asked people to write what they care about most on their hand and take a pic on Instagram tagged with one of the campaign hashtags. Asking people to put their hand over the heart also elevates the message emotionally, mimicking the pledge of allegiance.
This week Apple included a new maps feature with the their IO6 update, but it has been heavily criticised by users for being inaccurate – entire towns are missing, search results are incorrect and yet Woolworths can be found. Google Maps has been removed from the App Store too. A rare fail for the tech giant.
As many as 77% of people are surfing the web just using their mobile, according to new research from BuzzCity.
Contactless payment technology is in the news again, with the announcement that Square is now worth approximately $3.25 billion.