Monday Morning Spread: 22 October
Everything you need to know to get your week off the right start:
With the Red Bull Stratos Project, the energy drink brand-turned-media company brought extreme sports spectacle to new heights and redefined the idea of content marketing, PR stunt, and brand utility. During the event, Red Bull Stratos was trending (under a few different headings) on Twitter, as everyone from athletes to magazines like GQ and social media pundits to the Gates Foundation tweeted about the event in admiring tones.
Bodyform exposes the myths of advertising in video response to Facebook complaint.
Publishers and advertisers excited about Augmented Reality
2013 is set to finally be the year of mobile as publishers provide more and more augmented reality capability to tap into the growing number of consumers accessing content via smartphones and tablets.
Jimmy Fallon, The X Factor, and UFC all know that social media is a reminder to viewers that they are part of a much larger community--maybe even a party. Practitioners should remember three valuable lessons in social television; keep it organic, offer low barrier engagement, and measure & share real time results with viewers.
Tumblr may not be the most high profile social network doing the rounds, but its blogging platform offers unique opportunities to engage with new audiences that are too good to be ignored.