Monday Morning Spread: 15 October
Teaming up with museums and cultural foundations, the Google Cultural Institute has taken 42 important events from the last century and created a multimedia historical journey. The intention behind this project was to preserve these archives online for future generations.
The lingerie company’s latest campaign uses a mix of augmented reality and image recognition. The advert makes use of a Decoder app that gives the user ‘x-ray vision’ which can be used on the posters.
The social networking site has announces it is testing a ‘want’ button. The action will not extend off Facebook as the ‘like’ button. Instead it will be an action on the Facebook page that allows users to ‘collect’ or ‘like’ a product.
For its latest shoe launch, the company has tracked thousands of runs across Tokyo, London and New York to map out digital landscapes of the cities. The custom app takes data from Nike+ runners and lets you see the data as a collective, or follow one runner’s journey.
In honour of National Breast Cancer Awareness Month, the company is donating $1 for each like and reblog it gets on Tumblr. All money raised will go towards its Pink Pony Fund up to $25,000.