Monday Morning Spread: 05 November 2012
by Dan Osburn
The Chinese retailer takes its battle for customers to the real world, with a clever guerilla stunt by Ogilvy & Mather. The company "launched" 1,000 stores seemingly overnight, located in front of Chinese landmarks, and in some cases, in front of brick-and-mortar supermarkets.
A minidress layered underneath the black, floor-sweeping gown consisting of 2,000 LED lights turned the singer into a real life message board for the incoming tweets, which were displayed in real time via the Twitter handle @EE. The dress was created by London-based wearable technology specialists CuteCircuit.
Surprisingly the list doesn’t feature any Halloween videos and only 3 political, highlighting how many different campaigns have occurred in October. The most shared ad was a James Bond-themed Coca-Cola ad. With Skyfall‘s release just around the corner, 007′s fans have been eagerly waiting for the latest addition.
The social networking giant is testing a new design for profile pages that places all posts in a single column on the left, while activity updates, friends, places, apps and other sections are on the right.
Aldo have combined girls’ love for shoes with their habit of taking pictures of said shoes. Agency Smoyz placed a sign with a bell in the middle of busy street. It instructed people to Instagram their shoes, add their shoe size and hashtag it with shoe brand #ALDO