Jam's work to help Odeon move into fcommerce has been featured in Econsultancy's 11 examples of f-commerce for 2012.

In November, cinema chain Odeon launched its Event Organiser app, which enables users to select films, view screening times and purchase tickets from within the brand's Facebook page.

People can also create a Facebook event around the film and invite their friends on the network to join, meaning they can coordinate cinema trips.