Yesterday’s unveiling of the iPhone 4S has been months in the making, rumour after rumour, tweet after tweet, photoshop after photoshop. Was it worth the wait?

Yes there are some improvements to the technical specification, not many to list but these do include the widely anticipated A5 dual core processor, fresh from the iPad2, and a long overdue 64gb version. The camera has also been upgraded to 8MP which isn’t going to set the market alight, quite frankly Apple cameras never have. Access to the camera is now via one click, this in itself is not revolutionary, I had a SonyEricsson k850i some 5 years ago that did the very same.

Twitter is now deeply integrated. However we knew this was coming via iOS 5 and iMessage will be embedded (Apple’s BBM messenger competitor) will push to all iOS devices. Twitter is an interesting development which will undoubtedly help Twitter gain more users, however it remains to be seen if iMessage will appeal.

They’ve also integrated Siri, the voice-based assistant company they purchased a while back. Although voice command isn’t a new concept for the iPhone, Siri is a huge leap forward in terms of the technology and is obviously aimed at going head to head with Google’s voice search. Bets are being hedged on voice search being the next big thing, however consumer adoption has been slow. What’s interesting with Siri is that location and context comes into it. For example ask it to take you to London Bridge and it will open the map and guide you to London Bridge. This may just be what voice needs to take it mainstream

I feel they’ve missed the boat here on a number of levels; for example the opportunity to give it a fresh look and feel and an upgrade to 4G LTE. NFC is also missing. NFC is what I and many other have really been hoping for, given the potential ability to pay, tap and share, tap and like, the list goes on.

Will this slow the growth of smartphone adoption? No

Will there still be queues on Regent Street come October 14th? Yes

Will they still sell millions of 4s? Yes

Is this really what we had waited for, No.